Travel and tourism industry is one of the fastest growing sectors in the world. According to a report by UN World Tourism Organization, 191 million people traveled abroad in 2017, which was an increase of 4% over 2016 figures. This increase was mainly due to growing disposable incomes in developing countries like China & India.
Out of these 191 million travelers, about 1/3rd belonged to Asia Pacific region followed by Europe with more than 30%. The number of travelers going from Africa increased by 2%, while Americas remained flat at 31% during this period.
Customer relationship management is a process that enables businesses to develop, nurture and grow relationships with their customers. It helps in improving the overall customer experience by providing customized engagement strategies and personalization of the services provided to customers. CRM can help you in increasing your sales and revenue as well as improve employee productivity by providing them with information related to each customer’s needs or preferences.
Customer relationship management (CRM) is an important tool for any business. It helps to minimize customer attrition by keeping the customer information up-to-date and by providing the right information at right time and right place.
The objective of CRM is to maximize profits by increasing sales, market share, loyalty and profitability while minimizing costs through improved management of sales leads, marketing campaigns and customer service operations.
CRM is about knowing your customers better than they know themselves so that you can stay in touch with them wherever they are: online or offline; on their mobile device or laptop/desktop computer; via social media platforms like Facebook or Twitter etc.,
CRM is an important tool for improving the overall customer experience. It helps in providing customized engagement strategies, and personalization of services provided to customers. Customers are more likely to respond to personalized communication, which has a positive effect on their attitude towards the brand, thus leading to increased loyalty towards it.
CRM can help in improving customer service as well as reducing costs associated with managing customer data through automation processes such as lead generation & nurturing campaigns or e-mail marketing activities (like newsletters). This will also allow companies with limited resources at their disposal access valuable information about existing customers’ needs and expectations so that they can provide them with better services in future too!
CRM can be used as a cost-efficient marketing tool for travel and tourism industry. With effective use of this technology, it is possible for travel organizations to provide personalized services as per customer preferences and expectations.
With the help of CRM, you can:
The travelers’ needs are changing every day due to various factors like weather conditions, traffic jams, accidents etc., hence there is a need for using technology such as CRM so that service providers can provide customized solutions according to changing situations and demands of travelers.
The travelers are more aware of their rights and demands nowadays. They want to be treated well and want good quality services at the right time with complete transparency in pricing structure. They also expect that any changes in their travel plans should be communicated immediately instead of waiting until they reach the destination or check-in counter where they have to face many problems because these changes were not informed earlier by travel agents or tour operators etc., who might have got busy with other tasks rather than thinking about customer satisfaction
With the help of CRM, travel and tourism industry can increase their sales and profit margins. This technology helps travelers to find customized solutions according to their needs and preferences.